When scrolling through your Facebook feed early in the morning, chances are that you probably come across several pieces of publicity that businesses and brands have paid to have put in front of your eyes. While some of these advertising spaces might be lengthy texts explaining what a business has to offer, most companies have by now awoken to the fact that visual content is much more attractive to the potential customers they are trying to reach. Before the day and age of social media and virtual unlimited internet access, audiovisual content used to be the privilege of large corporations who had the budget to create commercial advertising content to be broadcast on TV. Today, however, companies of all sizes and budgets can take create their own audiovisual content for a wide range of uses. Whether trying to connect with new clients, share the social impact of a recent partnership with a local non-profit organization, or strengthen internal company culture, audiovisual content is important tool that every business should learn to utilize.
The Role and Importance of Audiovisual Content in the Digital Age
According to one recent study, “over two million videos get uploaded to social media every day.” While many of those videos might be playful videos of your pets or shots of your most recent vacation, thousands of promotional and advertising videos are created by businesses each and every day. We are visual being and studies have shown that people process visuals up to 60,000 times faster than plain text.
At the same time, our modern-day, consumer society continually bombards people with all different sorts of information, publicity, and advertising. While our brains can usually only retain around 10 percent of the information we read about online, that retention rate goes to 65 percent when videos or audiovisual content are included. In an increasingly competitive economy, then, businesses that operate either partly or entirely online increase their competitive edge through learning how to create and use attractive and appealing video content.
The lure and appeal of video content also plays a fundamental role in helping businesses and startups to attract new customers and create a positive company image. This is part of the reason why 32 percent of marketers say visual images are the most important form of content for their business.
How Companies and Brands can Use Video to Create a Positive Image
While most people associate promotional videos with advertising campaigns, audiovisual content can actually be used for a number of different purposes, all of which can help to generate a positive business image.
Highlight Company Culture
Creating a thriving company culture is essential for a healthy workplace and is one of the most important strategies to lower employee turnover rates. To help new employees understand and appreciate the culture that they are being brought into, promotional videos that highlight the company culture or the employer brand can be used both as an influential technique to attract the top employee talent, and as an onboarding tool through which new employees acquire the necessary knowledge, skills, and behaviors to become effective organizational members and insiders.
Employee brand videos can also highlight top employees, educate the workforce on certain company goals, strategic directions, or long term visions, and inform workers about certain perks and benefits that they might not have been aware of. With internal social media groups and company email addresses, these videos can be utilized to further the positive image of the company internally.
Product Launch
Introducing a new product to the market is always a tricky proposition and can make or break a company. Recently, a Harvard Business School professor estimated that of the 30,000 new products introduced to market every year, around 95 percent fail to gain traction with customers. Using video content to promote an upcoming product launch is a great way to both prepare the market and test potential customer acceptance rates for that product. Furthermore, a holistic, online audiovisual content strategy can allow companies to create an identity-based connection with loyal consumers who would then be much more open to receiving a new product or service sent to the market.
Corporate Social Impact
Lastly, videos and audiovisual content can also be used by companies and businesses to communicate the social impact ventures that they are involved in. While maintaining a healthy profit is obviously important to the long term success of any business, consumers today are demanding that companies look beyond the bottom line of maximizing profit. In fact, one recent study found that “found that a staggering 91% of global consumers expect businesses to operate responsibly to address social and environmental issues.”
Whether a company is sharing a part of their profits with a local non-profit organization, dedicating time and resources to make sure that they are sourcing their materials from ethical and environmentally safe sources, or engaging with marginalized communities where they are located, promotional video content highlighting these efforts can go a long way in creating a positive company image to share with potential clients and customers.
An Easy to Use Online Video Maker to Build a Positive Company Image
In the not so distant past, outsourcing or subcontracting the creation of audiovisual content could be a costly expense that could put a dent in a company´s finances. Today, fortunately, there are several online video makers that make it easy for businesses to create their own video content. Even if you are a tech novice, the following online video maker can allow you to create eye-catching, compelling and captivating video content to help build a positive company image.
InVideo.io
This versatile, online video creation tool comes with a library of over a million images and videos. It offers hundreds of versatile templates that allow for quick video editing. Even if you aren’t a professional video editor, the intelligent frame recommendations, intuitive user interface, and prebuilt components make it easy for companies to tell their stories, create video advertising content, or generate compelling video content for internal use.
The company offers up to 5 free videos per month and then offers monthly pricing strategies between $20 and $100 per month depending on how often you plan to use the tool.
